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Steps to Follow For Building Your Own Digital Marketing Strategy

Apart from that, you can create newsletters and industry whitepapers, blog, and create digital PR campaigns. Strong digital sales funnels are now as important as a sales funnel led by a successful sales representative. 

Your digital marketing plan must include a wide range of engagements with each specific tactic being tested and improved through iterations for making your website viable for sales.

Here are 7 steps that will help you build your digital marketing strategy like a pro:

Company Website:

Marketers often refer to a company’s website as a 24 hour day 7 day week sales machine. A well designed and executed site will be informative and efficient in delivering compelling brand values that speak directly to the emotional and functional needs of the visitors and always guides them towards the next steps of conversion.


That’s the reason why your Digital Marketing Strategy should first focus on creating and maintaining a state of the art company website. The designing and optimizing should be in a way that reflects your brand’s identity and goals.


To boost conversions, build trust with your visitors. Provide relevant, interesting, and comprehensive content that aims at giving advice and informing users on topics relevant not only to your product or service but to your business niche as well. Don’t forget to optimize your content to reach the largest possible target audience. A digital marketing strategy that does not follow effective keyword research and competitor research will ultimately give poor results. Consequently, the website will have a hard time ranking in search engines and generating traffic.


Leverage keywords related to your business and niche, improve your On-page and off-page SEO, optimize the page loading speed, and don’t overlook optimizing for mobile.


Once you’ve put your digital marketing strategy in motion you’ll be able to track your progress and get insights on users’ behavior via the site’s analytics. You’d be able to collect comprehensive information on marketing campaigns and learn what works best for your brand.


Social Media:

Social media can help you build long-term relationships with your clients and partners, and could serve you as a fine sales generation tool as long as you’re using it to its fullest potential.


Start by figuring out which social media platforms your target audience hangs out at. Don’t spread your social media efforts thin, concentrate only on the channels that matter. A strong social media presence could result in a broader reach.


Sharing useful and informative content on social media will give your followers a strong reason to visit your website which will help and guide them through the marketing channel.


Lastly, being an active brand on Social Media can also improve customer satisfaction. 

Email and Newsletter Campaigns: 

Maintaining ongoing communication with your current and potential clients and partners could prove to be a significant competitive advantage. Take the opportunity to reveal the human side of your business. Share your company culture, the causes that you stand behind, the employees that shape up your team. Share your industry knowledge and expertise with them – be the source of valuable information. 


Your email newsletter will work its way towards building a sense of community, of involvement, and, eventually, of loyalty in your customers.


Don’t forget to add sharing options in your newsletters and links to relevant resources on your website.


Online References (Inbound Links):

Having your website mentioned online is an important goal to aim at. Especially, as it comes to references from high authority and industry-relevant blogs and news sites.

Google will pick up on your inbound links and assign an authority score to your website that would reflect to a great extent the quality of your back link portfolio (among other things).

Given that your site visibility is at stake, you should strive to draft a link earning campaign. But remember not to be too aggressive in order not to fall on the other extreme of the spectrum and get penalized by Google for adopting manipulative tactics towards shaping up your site rank.


Video Content:

Cisco predicts that by the end of 2021, 80% of all Internet traffic (business and consumer combined) will be video traffic. There’s already a massive demand for video content, seize the opportunity and start developing your digital marketing strategy based on extensive video production.


Engaging video content can be shared across your social media channels and your website. Consider investing in explainer videos, tutorials, product reviews, interviews. Video content is entertaining, easy to access and digest, and is more engaging than traditional written content. It has the potential to create consistent engagement and a steady increase in conversions.


Voice Search:

Voice search is expected to be on the rise in the next few years. By 2022, it’s predicted that 55% of US households will own a smart speaker. Now is the time to start including voice search in your digital marketing strategy. Voice search offers a fast and easy method of looking up information online. 


Live Streaming

In 2020, worldwide lockdowns made it impossible to carry on with our standard in-person social and business interactions. Live streaming turned out to be a great solution to the challenges that the global pandemic brought to us. The way brands interact with their audiences is forever changed by live streaming. By all means, the live video is an authentic way to grab your target audience’s attention and to easily engage them in a conversation.

If time is your biggest limitation to starting these initiatives, we at Craftee are equipped to guide you through the process of creating and implementing a successful digital marketing plan that will have your website off its chair as your top-performing sales machine!

At the end of the day, the digital marketing strategy is not that different as compared to the traditional marketing campaigns and sales. Cold calling can be replaced by email, SEO, and PPC campaigns. Networking events are replaced by social media marketing through LinkedIn, Facebook, Instagram, and Twitter. Potential clients’ appointments are now easily replaced by interactive websites to help you automatically respond to leads before you start spending expensive human hours on a live sales process.