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Five tips for growing your Instagram account

1. Post consistently (at least once a day)

You don’t want to overflow your followers’ pages with your content and end up annoying them but, the truth is that you won’t. Depending on how many people your followers are following, they may not even see all of your posts from one each day - which, case in point, is why posting at least once a day is entirely crucial!

You can almost double your follower growth by moving from only posting once or twice a week, to posting 1-6 times per week.

Moreover, you can double your follower growth by shifting from posting 1-6 times per week, to once or more per day.

The more you post, the better is your chance of landing at the top of the news feed will be, meaning more followers, likes, and overall response.


2. Study and use quality hashtags

Posting often to increase followers goes hand in hand with using quality hashtags!

Using the right hashtags reveals your posts outside of your following, escalating your reach and your followers too! 

Another mistake people generally do is that they think the most popular hashtags will give them better results! Here’s a myth buster- using such hashtags will bury your post and lessen the chance of it being seen!

Instagram allows for a maximum of 30 hashtags - go ahead and use them - but instead of putting them in the post try adding them as the “first comment”.  This has the same effect as putting hashtags in the post itself; it's just a bit more captivating to the eyes.



3. Post at the right times

Even though there isn’t a universal actual ‘best time’ to post - there is a best time to post for your brand.  Posting at your ‘best time’ will corroborate that your content is being posted in the peak time period where your followers are the most active, which will lead to better engagement!

How do you find your ‘best time’?

Open your Instagram application on your phone and click on your profile. Tap the ‘insights’ bar chart icon. Scroll down to the ‘followers’ division and tap ‘see more’.

At the bottom of this insights page you will get a clear sign as to which hours of the day your followers are most active, and on which days of the week!


4. Focus on quality engagement

Like Facebook, Instagram’s newest algorithm is focused on engagement, in particular, posts that are obtaining the most engagement.  Content with poor espousal will be shown less frequently, and if your content isn’t engaging then you will be pushed to the bottom of the news feed.

The key is to create content that people will want to engage with!

Test out different styles, whether it is a video, a story or even a live feed. Observe and see what works the best with your audience! Then, continue with the styles that initiated the most user engagement.

5. Cross-post

Do your fans know that you’re on Instagram?

Instagram assembles it so easy to share your content to Facebook, Twitter and Tumblr - a great tactic to gain some additional views!  Sharing your content will also increase your engagement rates - studies show that images shared via Instagram get 23% more engagement.

And for even more exposure, why not insert your Instagram photos / feed on your blog?

Instagram growth won’t come to you instantly but if you work at it and devote your time as well as your energy to it, the growth will most definitely happen!


Need help growing your Instagram followers?

Feel free to extend out to us directly for strategy and solutions.